Support our ChangeTheStats Campaign


WACL Editor’s Breakfast, Alison Philips, Kate Ferguson, Sonia Sodha, The Dorchester, London, 22Oct2024, Photographer Bronac McNeill
Why we need to ChangeTheStats
Our new campaign has been designed to amplify WACL’s mission to accelerate gender equality in our industry, for the good of all.
Inclusive, multi lever and solution focussed. #ChangeTheStats paints the possible future in which we all benefit from gender equality and uses the five levers of change from our 50% CEO’s campaign to highlight how to get there.

WACL Festival of Talent, Sky, London, 20May2025, Photographer Bronac McNeill
Your next steps…
To support the campaign we have also evolved the Playbook, to help us and the industry mobilise action. Designed to push through the narratives and barriers and drive systematic change. So, if the 50% Playbook was a State of the Nation and CTA to our industry – the evolved Playbook is a ‘How to get there’ companion guide.