Represent Me

Our Represent Me campaign celebrates the impact of positive representation

Despite the fact that women account for around 80% of all consumer purchase decisions, we are still underrepresented in ads. Historically not all women have been represented as positively and authentically as we’d all like either.

So while we celebrate how much things have changed for the better over the past hundred years, we’re also looking ahead to the next 100, and shining a light on why representation matters to future generations of women. We want them all to be able to look at our industry’s work and say ‘those ads brilliantly represent me.’

Find out more here.

timeTo

timeTo was launched in 2018, a unique and not-for-profit collaboration between the Advertising Association, NABS and WACL (also backed by ISBA and the IPA) to end sexual harassment in the advertising and marketing industry.